Privacy Policy

    Apex Finishing Group

    Effective Date: June 22, 2026
    Last Updated: June 22, 2026

    1. Introduction

    Apex Finishing Group ("Company," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.apexfinishingsolutions.com), submit forms, book appointments, or communicate with us via phone, SMS, or email.

    By using our website or services, you agree to the terms of this Privacy Policy.

    2. Information We Collect

    We may collect the following types of personal information:

    a) Information You Provide Directly

    • Full name, email address, phone number, and property address
    • Pool condition details and service-related information submitted via our assessment or lead forms
    • Appointment booking details
    • Communication preferences

    b) Information Collected Automatically

    • IP address, browser type, device information, and operating system
    • Pages visited, time spent on site, and referring URLs
    • Cookies and similar tracking technologies

    c) Information from Third Parties

    • Lead data from Facebook Lead Ads or other advertising platforms
    • Property data from real estate prospecting sources (e.g., PropStream)

    3. How We Use Your Information

    We use the information we collect to:

    • Provide, schedule, and manage pool assessment and finishing services
    • Send appointment confirmations, reminders, and follow-ups
    • Respond to your inquiries and service requests
    • Send you marketing communications (emails, SMS, or calls) where you have consented
    • Deliver free resources such as our "7 Critical Pool Failure Points" guide
    • Improve our website, services, and customer experience
    • Comply with legal obligations

    4. SMS / Text Message Communications

    By submitting your phone number through any of our forms, you expressly consent to receive text messages (SMS) from Apex Finishing Group, including:

    • Appointment reminders and confirmations
    • Service updates and follow-ups
    • Promotional offers and marketing messages

    Message and data rates may apply. Message frequency varies.

    You may opt out at any time by replying STOP to any text message. For help, reply HELP or contact us at the information below. Opting out will not affect your ability to receive non-marketing service communications.

    We do not sell or share your phone number with third parties for their marketing purposes.

    5. Email Communications

    By providing your email address, you consent to receive emails from Apex Finishing Group, including service information, free resources, and marketing communications. You may unsubscribe at any time by clicking the "Unsubscribe" link in any email or contacting us directly.

    6. Automated Communications & AI

    We use automated systems — including an AI-powered phone agent — to assist with scheduling, answering inquiries, and following up on service requests. These systems may call or text you if you have provided your phone number and consented to be contacted.

    7. How We Share Your Information

    We do not sell your personal information. We may share your information with:

    • Service providers who assist us with CRM, scheduling, email delivery, and payment processing
    • Advertising platforms (e.g., Facebook/Meta) for lead management purposes, subject to their privacy policies
    • Legal authorities when required by law or to protect our rights

    8. Data Retention

    We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain business records, and comply with legal obligations. You may request deletion of your data at any time (see Your Rights below).

    9. Cookies & Tracking

    Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. You can control cookie settings through your browser. Disabling cookies may affect certain site features.

    10. Your Rights

    Depending on your location, you may have the right to:

    • Access the personal information we hold about you
    • Correct inaccurate or incomplete information
    • Delete your personal data
    • Opt out of marketing communications at any time
    • Data portability — request a copy of your data in a portable format

    To exercise any of these rights, contact us at the information below. We will respond within 30 days.

    11. Children's Privacy

    Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

    12. Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date. Continued use of our services after changes constitutes acceptance of the updated policy.

    13. Contact Us

    Apex Finishing Group
    Bradenton, Florida
    📧 Email: bigdawgaistudios@gmail.com
    🌐 Website: www.apexfinishingsolutions.com